Everything about Confirmation Bias totally explained
In
psychology and
cognitive science,
confirmation bias is a tendency to search for or interpret new information in a way that confirms one's preconceptions and avoids information and interpretations which contradict prior beliefs. It is a type of
cognitive bias and represents an error of
inductive inference, or as a form of
selection bias toward confirmation of the hypothesis under study or disconfirmation of an alternative hypothesis.
Confirmation bias is of interest in the teaching of
critical thinking, as the skill is misused if rigorous critical scrutiny is applied only to evidence challenging a preconceived idea but not to evidence supporting it.
Naming
The effect is also known as
belief bias,
belief preservation,
belief overkill,
hypothesis locking,
polarization effect,
positive bias, the
Tolstoy syndrome,
selective thinking,
myside bias,
Plate pick-up and
Morton's demon.
Alternately,
Murphy's Law of Research dictates that "Enough research will tend to support your theory."
"I find the law of fives to be more and more manifest the harder I look." -Lord Omar Khayyam Ravenhurst
Overview
Among the first to investigate this phenomenon was
Peter Cathcart Wason (1960), whose
2-4-6 problem presents subjects with three numbers (a
triple):
»
and told that triple conforms to a particular rule. They were then asked to discover the rule by generating their own triples and use the feedback they received from the experimenter. Every time the subject generated a triple, the experimenter would indicate whether the triple conformed to the rule. The subjects were told that once they were sure of the correctness of their hypothesized rule, they should announce the rule.
While the actual rule was simply “any ascending
sequence”, the subjects seemed to have a great deal of difficulty in inducing it, often announcing rules that were far more complex than the correct rule. The subjects seemed to test only “positive” examples -- triples that subjects believed would conform to their rule and confirm their hypothesis. What they didn't do was attempt to challenge or
falsify their hypotheses by testing triples that they believed wouldn't conform to their rule. Wason referred to this phenomenon as confirmation bias, whereby subjects systematically seek only evidence that confirms their hypotheses.
The confirmation bias was Wason’s original explanation for the systematic errors made by subjects in the
Wason selection task. In essence, the subjects were choosing to examine only cards that could confirm the given rule rather than refute it. Confirmation bias has been used to explain why people believe
pseudoscientific ideas.
Political bias study
In January 2006,
Drew Westen and a team from
Emory University announced at the annual
Society for Personality and Social Psychology conference in
Palm Springs, California the results of a study showing the brain activity for confirmation bias. Their results suggest the unconscious and emotion driven nature of this form of bias.
Dr. Westen summarised the work:
Another completely unrelated study was carried out during the pre-electoral period of the 2004 US presidential election on 30 men, half of whom described themselves as strong
Republicans and half as strong
Democrats. During a
functional magnetic resonance imaging (fMRI) scan, the subjects were asked to assess contradictory statements by both
George W. Bush and
John Kerry. The scans showed that the part of the brain associated with reasoning, the
dorsolateral prefrontal cortex, wasn't involved when assessing the statements. Conversely, the most active regions of the brain were those involved in processing emotions (
orbitofrontal cortex), conflict resolution (
anterior cingulate cortex) and making judgments about moral accountability (
posterior cingulate cortex).
Evans experiment
In a series of experiments by Evans, et al., subjects were presented with
deductive arguments (in each of which a series of premises and a conclusion are given) and asked to indicate if each conclusion necessarily follows from the premises given. In other words, the subjects are asked to make an evaluation of logical
validity. The subjects, however, exhibited confirmation bias when they rejected valid arguments with unbelievable conclusions, and endorsed invalid arguments with believable conclusions. It seems that instead of following directions and assessing logical validity, the subjects base their assessments on personal
beliefs.
It has been argued that like in the case of the
matching bias, using more realistic content in
syllogisms can facilitate more normative performance, and the use of more abstract, artificial content has a biasing effect on performance.
Reasons for effect
There are several possible reasons beliefs persevere despite contrary evidence. Embarrassment over having to withdraw a publicly declared belief, for example, or stubbornness or hope.
Tradition,
superstition,
religion,
worldview or
ideology can allow a believer to give a greater weight to some data over other data.
One explanation may lie in the workings of the human sensory system. Human brains and senses are organised in such a manner so as to facilitate rapid evaluation of social situations and others' states of mind. Studies have shown that this behaviour is evident in the choosing of friends and partners and houses, even though it's largely subconscious. Although it can be a very fast process, the initial impression has a lasting effect as a byproduct of the brain's tendency to fill in the gaps of what it perceives and the unwillingness of the believer to admit a mistake.
Polarization effect
Polarization occurs when mixed or neutral evidence is used to bolster an already established and clearly biased point of view.
As a result, people on both sides can move farther apart, or
polarize, when they're presented with the same mixed evidence.
In 1979,
Lord,
Ross and
Lepper conducted an experiment to explore what would happen if they presented subjects harboring divergent opinions with the same body of mixed evidence. They hypothesized that each opposing group would use the same pieces of evidence to further support their opinions. The subjects chosen were 24 proponents and 24 opponents of the
death penalty. They were given an article about the effectiveness of
capital punishment and were asked to evaluate it. Then, the subjects were given detailed research descriptions of the study they'd just read, but this time it included procedure, results, prominent criticisms and results shown in a table or graph. They were then asked to evaluate the study, stating how well it was conducted and how convincing the evidence was overall.
The results were congruent with the hypothesis. Students found that studies which supported their pre-existing view were superior to those which contradicted it, in a number of detailed and specific ways. In fact, the studies all described the same experimental procedure but with only the purported result changed.
Overall, there was a visible increase of attitude polarization. Initial analysis of the experiment shows that proponents and opponents confessed to shifting their attitudes slightly in the direction of the first study they read, but, once subjects read the more detailed study, they returned to their original belief regardless of the evidence provided, pointing to the details that support their viewpoint and disregarding anything contrary.
It isn't accurate to say that the subjects were trying to view the evidence in a biased manner, but, since the subjects already had such strong opinions about capital punishment, their reading of the evidence was colored toward their point of view. Looking at the same piece of evidence, an opponent and proponent would each argue that it supports his own cause, thus pushing contrary opinions even further into their opposing corners.
Polarization can occur in conjunction with other
assimilation biases such as
illusory correlation,
selective exposure or the
primary effects. The normative model for this bias is the
neutral evidence principle. A formulated belief can prevail even if the evidence that was used in the initial formation of that belief is entirely negated.
Tolstoy syndrome
The behavior of confirmation bias has sometimes been called "Tolstoy syndrome", in reference to Count
Leo Tolstoy (
1828-
1910), who in 1897 wrote:
A related Tolstoy quote is:
Myside bias
The term "myside bias" was coined by the
geneticist,
David Perkins,
myside referring to "my" side of the issue under consideration. An important consequence of the myside bias is that many incorrect beliefs are slow to change and often become stronger even when evidence is presented which should weaken the belief. Generally, such
irrational belief persistence results from according too much weight to evidence that accords with one's belief, and too little weight to evidence that does not. It can also result from the failure to search impartially for information.
Jonathan Baron describes many instances where myside bias affects our lives. For example, students who perform poorly suffer from irrational belief persistence when they fail to criticize their own ideas and remain rigid in their mistaken beliefs. These students suffer from myside bias because they don't look for, or tend to ignore, evidence against their mistaken claims. Baron also mentions certain forms of
psychopathology as good examples of myside bias. Delusional patients, for instance, might continually wrongly believe that a
cough or
sneeze means that they're dying, even when doctors insist that they're healthy.
Aaron T. Beck describes the role of this type of bias in depressive patients. He argues that depressive patients maintain their depressive state because they fail to recognize information that might make them happier, and only focus on evidence showing that their lives are unfulfilling. According to Beck, an important step in the cognitive treatment of these individuals is to overcome this bias, and to search and recognize information about their lives more impartially.
Morton's demon
Morton's Demon was devised by
Glenn R. Morton in 2002 as part of a thought experiment to explain his own experience of confirmation bias. By analogy with
Maxwell's demon, Morton's demon stands at the gateway of a person's senses and lets in facts that agree with that person's beliefs while deflecting those that do not.
Morton was at one time a
Young Earth creationist who later disavowed this belief. The demon was his way of referring to his own bias and that which he continued to observe in other Young Earth creationists. With time it has become a common shorthand for confirmation bias in a variety of situations.
Further Information
Get more info on 'Confirmation Bias'.
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